Aug 31, 2022
In General Discussion
Meta has announced that they’re going to shift their focus on Reels, and their live shopping feature will be sunset on October 1. After October 1 users will still be able to use Facebook Live to broadcast events, but you’ll no longer be able to host new or scheduled live shopping events. The feature was created two years ago as a way for creators and brands to connect with shoppers, find new buyers, and connect with viewers. Livestream video shopping became publicly available on Facebook two years ago, following a series of smaller trials and beta tests. The feature was designed to give creators and brands an interactive way to sell items, connect with viewers and potentially gain new customers. However, Facebook says it’s now shifting away from live video shopping to focus on Reels. But live shopping’s shutdown also demonstrates Facebook’s increasing dedication to its short-form video feature, Reels, which it officially brought to the platform last year. Facebook has even considered making its algorithm more like TikTok, something its parent company, Meta, has already done to Instagram (much to the Kardashians’ discontent). Like Facebook, Instagram has been pushing heavily on short-form content, with all videos on the platform now becoming Reels. Facebook says. “As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the company said in the blog post. “If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to enable deeper discovery and consideration. If you have a shop with checkout and want to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram.” Livestream shopping is becoming increasingly more popular in Asia, and particularly in China. However, since both Facebook and TikTok are walking back their live shopping plans, it seems that general consumer awareness and adoption of live shopping is still low outside of Asia. As one of the top online shops, we will offer popular and cheap Facebook Account, buy Facebook Account at https://www.z2u.com/facebook/accounts-5-15128, you can get competitive prices and frequent big discount coupons throughout the market, all of our Cheap Facebook Account are 100% legal and fully stocked, the transaction is secure and your personal information will be guaranteed. Now, buy Facebook Account here, with instant delivery, 24/7 customer support, full refunds, and 100% security, we'll make it worth every penny.